by Rosy Day Blog
Honest Products Made With a Mother’s LoveClean, natural, and vegan products have been thriving on the western side for awhile now, however, it appeared to have not caught on quite yet with the Korean beauty side until more recently. Similar to some other natural Korean brands I’ve come across, the brand Ground Plan came about when its founder, Kim Yoon-Kyun was pregnant and wanted safe products for use during her pregnancy as well as on her newborn. Like its name, it became literally a “ground plan” for healthy skin.Similar to some other brands, Ground Plan takes a more simple approach to skincare. Ground plan has a commitment to natural ingredients, luxurious textures, and simplicity. Their products might initially seem basic, but they boast unique beneficial ingredients. That is not to say that the products/ingredients themselves are any less effective than more elaborate brands. Sometimes more simple ingredients lead the way for more potent formulations, as well as less irritation for those with skin sensitivity issues. With the exception of a couple of products, most of the Ground Plan products are vegan as well. Being someone with sensitive skin that seems to be reactive to many different products, this is always something that I can get behind on. Unlike some other brands, Ground Plan doesn’t exactly have a single “star” ingredient that is in all of their products. Instead, each product comes with its own set of star ingredients which I will bring up in all my mini-reviews below. Read on to learn more! Disclosure:I bought all of these with my own money from Peach & Lily. I was not given anything in exchange for this review. I enjoy doing product reviews to share my own experiences with the product and hope someone finds it useful. I do not work for Peach & Lily or Ground Plan.Table of Contents- First Clear Skin Toner - Cell Power Energy Essence - Day & Night Secret Moisture Cream - Final Thoughts & Shop This Post First Clear Skin Toner Mini-ReviewBHA + Centella Asiatica:![]() Final Rating = 5/5 [back up] Cell Power Energy Essence Mini-ReviewPlant Stem Cells + Oatmeal:![]() Final Rating = 3.5/5 [back up] Day & Night Secret Moisture Cream Mini-ReviewOlive Oil & Shea Butter + Rice Bran & Green Tea:![]() Final Rating = 4.5/5 [back up] Natural + Clean SkincareI think it is important to focus on your own skin health first, as healthy, hydrated skin can help minimize fine lines as well as help balance skin for less acne and smaller pores. Then you can move onto stronger/more specific targeted treatments to further address those areas of concern. Overall, I love the simplicity of Ground Plan and I feel like they give a lot of love and care to their products to make them just a bit more than “basic”. If you are looking for more vegan options within the K-beauty world, I definitely recommend checking this brand out. If you are new to K-beauty, it is definitely not all snail creams and whatever else “exotic” ingredients you might be thinking of. Ground Plan products might surprise you with how compatible they are with your skin. In fact, there is nothing wrong with going for more simple products for your base routine. If you have concerns such as acne, dullness, or wrinkles, etc. you should always target those areas with treatments such as serums, ampoules, etc. in addition to a basic routine anyway, as those items are more potent (instead of expecting a cleanser/toner/moisturizer to cure something for you). Basically, don’t be afraid to mix and match your products to get the routine that is just right for you. I hope to try more Ground Plan products in the future, and if I do, I’ll be sure to update this post with more mini-reviews for you. Any questions and/or comments about my Ground Plan brand overview/product reviews? I’d love to hear your thoughts. Please let me know in the comments below! Shop This Post![]() Ground Plan CollectionPhoto Credit: Peach & Lily [back up]
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